Training workshop in techniques of participation to trade fairs, Dakar, 30 January 2012
A training workshop on techniques to participate in trade fairs took place in Dakar from 30 to 31 January 2012. The training focused on the practical aspects of participation in Fruit Logistica and on advising mango exporters how to develop a commercial relationship and a marketing strategy to expand into export markets.
The workshop enabled mango exporters to expand their knowledge and skills on marketing, communication and sales techniques so they can derive more value from participating in the fair.