Senegalese mango exporters participated in Fruit Logistica, Berlin, Germany, 8-10 February 2012

Fruit Logistica is the most important business and communication arena of the international fresh produce trade. The industry's key decision makers are there as exhibitors and trade visitors and have the opportunity of approaching potential business partners with their services/products.
This specialist trade fair offer the sectors connected with the fresh fruit and vegetable business an ideal opportunity to present their products across the entire added-value chain, from growing to the point-of-sale. Compact duration, focused appeal to target groups and maximum effectiveness are the key features of Fruit Logistica.
  Participation in the fair enabled the Senegalese exporters to meet with importers and to identify major market-related barriers for Senegalese mango exports. ITC experts in trade fair participation coached and supervised the Senegalese delegation.
  Based on their experience at the trade fair, the project team made detailed recommendations on short- and mid-term actions and capacity-building interventions. These will help Senegalese exporters strengthen their ability to benefit from the market opportunities and enhance the international competitiveness of their products.