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SME Competitiveness Outlook Launch event programme

  • On Thursday October 6 the International Trade Centre will launch SME Competitiveness Outlook (SMECO) 2016. The launch will take place at the World Trade Organization, Room CR, from 13:00-14:30. A buffet lunch will be provided from 12:30-13:00. 

    This year’s report focuses on standards and regulations - often referred to as non-tariff measures (NTMs) by trade practitioners. The report combines data analysis, academic insights, thought leader opinions and case studies to provide guidance for policymakers, SME managers and standard setters.

    SMECO 2016: Meeting the standard for trade

    Standards and regulations have a major impact on SME competitiveness. By meeting the standard for trade, the theme of the 2016 edition, SMEs increase their chances to connect to international value chains and consumers in a socially and environmentally sustainable manner.

    The report contains:

    • Governance insights for voluntary sustainability standards;
    • New evidence on how standards and regulations affect trade and business performance;
    • Guidance for SMEs on how to select and implement standards and regulations;
    • A policy action plan to strengthen SMEs’ ability to meet standards and regulations.

    Under the guidance of moderator Ms. Jacqueline Coté, Director Public Relations, Graduate Institute, a distinguished panel will discuss key themes of the SME CO 2016. Please save the date for what we hope to be an interesting and stimulating event. 

    Participants are required to RSVP by sending an email to Shakira Lakdawalla, indicating the participant’s name, position and affiliation. Registered participants without UN or WTO accreditation need to bring official identification.

    We look forward to seeing you on 6 October to learn more about your views on the role standards and regulations for SMEs in global trade.


    12:30             Sandwich lunch buffet
    13:00-13:10     Welcome remarks: Ms. Arancha González, Executive Director, ITC
    13:10-13:20     Honorary Guest: Mr. Alioune Sarr, Senegal Minister of Commerce
    13:20-13:30     Presentation of the report findings: Ms. Marion Jansen, Chief Economist, ITC
    13:30-14:30     The SME Competitiveness Outlook: Standards and regulations matter. 
        Panel discussion and Q&A


    Mr. Christian Friis Bach, Executive Secretary, UNECE
    Mr. Joakim Reiter, Deputy Secretary General, UNCTAD
    Mr. Kevin McKinley, Acting Secretary General, ISO
    Mr. Seth Twum-Akwaboah, Chief Executive Officer, Association of Ghana Industries
    Mr. Yves Jobin, Senior Business Development Director, SGS
    Mr. Ronald Davies, Professor of Economics, University College Dublin

    Moderator: Ms. Jacqueline Coté, Director Public Relations, Graduate Institute

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