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    Put Your Stamp on Trade

     

     
     
    © International Trade Centre, International Trade Forum - Issue 4/2005

    Click here to see more stamps

    We discovered, almost by accident last year, how countries are "putting their stamp" on trade. Research on stamps came up as part of the creative design process in profi ling case studies on successful trade development projects. While we did not include stamps in the final result, we were struck by the results of a search for stamps on the Universal Postal Union's online database. (Stamps are catalogued from the year 2000; we inserted a variety of key words dealing with trade.)

    We've selected some to share with our readers, and interviewed the creator of the most focused and extensive series of export stamps that we found.

    The images speak for themselves. We hope they offer food for thought on branding, communications and trade.

    Natalie Domeisen heads communications at ITC. Stamp research: Marilyn Langfeld, Kobie Yeboah-Konadu, Sung-Ah Lee. Universal PostalUnion stamp database:http://www.wnsstamps.ch/en