LEARNING OBJECTIVES
ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:
- Understand the differences and complementarities between protective packaging and point of sale;
- Display packaging and their importance in successfully exporting goods;
- Be aware of the major factors to consider when deciding on appropriate packaging and labelling, and apply this knowledge to your products;
- Know how to design effective labels for your international market;
- Be aware of the international rules and regulations that govern labelling.