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  • Marketing Crafts and Visual Arts: The Role of Intellectual Property – a Practical Guide


    This guide deals with the relationship between the successful marketing of crafts and visual arts, and the appropriate use of intellectual property (IP) system instruments. It:

    • identifies situations where obtaining formal IP protection ought to be considered
    • explains how to implement marketing and IP strategies within a business framework and marketing management process
    • and presents case studies and examples of managing IP assets in marketing from the craft and visual arts sectors in developing countries.

    Publication Date: 17 Feb. 2003

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