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  • International Craft Trade Fairs: A Practical Guide

    Covers how to identify, select, budget, and plan participation in international craft fairs. It:

    • discusses advantages of such fairs
    • deals with product and stand design
    • product costing and pricing
    • promotional operations and material
    • stand management
    • interacting with stand visitors
    • matters to be finalized before and after returning to home country
    • includes check-lists and sector related reference material
    • presents and recommends the most important international fairs of the sector.

    Publication Date: 13 Feb. 2001

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