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  • Exporting Handicrafts & Textiles

    handi1Creative industries encompass different field of activities such as, artisanal products; visual arts or performing arts. The present training module focuses only on the handicrafts and garments sectors as part of creative industries. This shall provide well-targeted and useful knowledge for the large number of African crafts producers, many of which are women involved in the production and trade of artisanal products.

    For more information about the Handicraft sector, click here

    LEARNING OBJECTIVES

    ITC has developed this learning course as part of its continuing mission to develop and improve world trade, especially for developing countries and women entrepreneurs. The specialist authors have drawn from their experience and from the learning gained from respected works used in their personal development to enable you to:
    • To understand the structure and characteristics of the international market for handicrafts;
    • To recognize key issues that help African businesswomen to build up a successful handicraft export business and be inspired to develop innovative products and services;
    • Understand design and quality related considerations;
    • Learn how to undertake export marketing of handicrafts; 
    • Understand the competitive positioning of African fashion within the regionalized context of clothing trade and its impact on women exporters;
    • Understand the apparel value chain and the markets;
    • Learn about product categories and new product development;
    • Understand pricing and costing considerations.
     
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