Clearly defining buyer/seller roles and responsibilities is essential to any successful partnership between exporter and importer.To become a successful exporter, it is critical to establish clear and comprehensive communication with your buyer.
How else can you agree on contract terms and references and foster a trusting seller-buyer relationship?
Imagine trying to work with an importer who can only speak a language foreign to you. Not surprisingly, misunderstandings will occur since both parties are working with a different set of language rules. Incoterms® 2010 act as a common language or a standard set of rules for exporters and importers that enables them to communicate and understand each other.