On 18 September, Niels Tybjerg, who works with IIH Nordic as a Persuasive Online Copywriter, trained 15 representatives of Bangladeshi IT companies on the steps of a successful online marketing strategy targeting the Danish market. The training was undertaken under NTFII Bangladesh and took place at the Danish Federation of SMEs. In this podcast, Niels shares a few tips related to search-engine optimisation (SEO), online advertisement and social media.