Export Impact For Good

 
Countries / Territories

  • Decaffeinated coffee was developed in Europe but achieved its first broad market in the United States during the 1950s. World consumption of decaffeinated coffee is difficult to gauge owing to the lack of separate data on this type of coffee in many importing countries.

    However, in the United States consumption of decaffeinated coffee, which was relatively stable for a number of years accounting for around 8%-9% of mainstream sales and about 20% of sales of specialty coffee, has, according to the latest NCA Coffee Drinking Study, virtually doubled in the last few years. Elsewhere, consumption of decaffeinated coffee has been fairly static over the last decade, although this situation is not entirely clear-cut in that in many countries new low-caffeine coffee products have been introduced. These products are not caffeine free but are either a mixture of regular coffee and decaffeinated coffee or blends of coffees with a naturally low caffeine content. These products are sold as 'light' coffee.

    Consumption of decaffeinated coffee as a percentage of total consumption 2007

    Country

    %

    Country

    %

    Australia

      7 

    Italy

    6

    Austria

    6

    Japan

    Low

    Belgium/Luxembourg

    14

    Netherlands

    12

    Brazil

    Low

    Norway

    Low

    Canada

    8

    Portugal

    4

    Denmark

    Low

    Spain

    19

    Finland

      1

    Sweden

    Low

    France

      7

    Switzerland

    4

    Germany

     8

    United Kingdom

    13

    Greece

    Low

    United States of America

    15

    Source: Various trade publications and estimates.

    Updated 12/2008